Audience and Purpose

As a group, we decided to target adolescents (i.e. anyone from the age 13-19). We thought this would be the best audience to target because we can easily relate to them, being teenagers ourselves, and the themes of our film (comedy, social realism) satisfy the typical adolescent needs when viewing a film. Furthermore, we felt it would be easier to cast people of a similar age to ourselves and our target audience, rather than trying to cast adults or very young children. This is another reason why our group decided to target teenagers.

The first ideas for our film were based around the themes of violence and racism. Further down the line, we moved towards love as our main theme before finally deciding on comedy and social realism to be the two themes we centred our film on. The film idea we came up with focuses on a schoolboy and two paths he takes that result in him waking up late, causing a series of unfortunate events, before finally missing his important exam. The other side of the story focuses on the lighter side, the boy wakes up on time, causing him to luckily avoid all of the events the audience have previously seen, before finally sitting his exam and achieving a good grade. This film, as a whole, is solely based around school and pupils, something every teenager in the UK can relate to.

Moreover, when thinking about our target audience, we decided that our film should be able to target teens of all classes, and both genders. The themes of our film can relate to anyone, despite their gender, class, sexual orientation, and so on. This gives us a wide audience to show our film to, instead of pinpointing a small section of society and ignoring everyone else. As a group, we felt that this would be the best idea for our film.