Film Magazine Review

The purpose of a magazine film review is to provide information and a professional opinion on a film. The audience who are seeking an expert third party opinion on the suitability of the film will find themeselves reading film reviews allowing them to make an informal decision on whether it is something they will enjoy watching, illustrating the importance of these film reviews.

As we have already decided our film intends to target the more younger audiences ranging from teenagers, to there mid twenties, we must consider the mode of address in order to suit their needs. Most obviously due to the teenage/young adult target audience, it is vital that our magazine contains an element of comedy also it is important that it has a very conversational tone and is very direct, with the help of rhetorical questions as well as informal language, there also shouldn't be huge blocks of writing, the writing should be kept to a minimum and shouldn't dominate the page, instead i believe that images should take center stage within our film magazine review.

Advertising Profile:
We hope to possibly create a film magazine which would mainly be for the general public, who are constantly travelling to and from work/education this would be perfect as on there journeys they can grab our magazine and read our reviews, it therefore is important to remember to keep our review short, concise and straight to the point, so that they gather up enough information in a short space of time.

When thinking about our advertising profile it is always important to consider and answer a series of questions:

• Where do they live?
• What are their hobbies?
• What type of job do they have?
• What is their favorite food/drink?
• What time of music do they listen to?
• What are their favorite TV shows?
• Where do they like going on holiday?
• What is their favorite bar/pub ?

Mode of address: Conversational Tone
Conversational writing means writing in a clear, concise way that anyone can understand.

Writing in a conversational way allows us to connecting with the readers. It's about trying to give them a reason to care about what you have to say. It's about being genuine.

 Rules for using conversational writing:

• Use contractions: You'll sound like a normal person if you say "don't" and "won't."
• Use "I" and "you:" You don't have to, but it makes your writing more personal. It's like you're really talking to your readers.
• Don't be wordy: Say what needs to be said, but don't ramble or fill your sentences with unnecessary words.
• Don't use five dollar words: Pulchritudinous means "physically beautiful," but it sounds like something you vomit.
• Don't use the passive voice: This really muddles things up. "A decision was reached" is limp "I made a decision."

 In terms of additional content for our page in addition to the main review, we will indeed use aspects such as breakout boxes, with interesting facts about the film or actors etc. to keep the audience interested. The images just like most things plays a huge role, withing the majority film reviews. Perhaps a still image from our film which represents the film as a whole could be introduced into our magazine page, when deciding on the image that is to be used, we will consider symbolic codes, which can make a huge difference such as the colours, gaze, framing, cropping etc.