Mode of Address- potential opening paragraphs

IDEA ONE:

Ten minutes is a long time. It can make you or break you, it can change your whole life. Young Sergy Nkulufa's life is about ot take a turn for the worse, and the best, in the new blockbuster '10 minutes', produced by director Callum Bates. The film follows the life of Sergy through two perspectives- essentially good and bad. The bad perspective sees him wake up ten minutes late on the day of an important exam, and a series of unfortunate events follow, ultimately ending up with him failing the exam. The good perspective shows the opposite, Sergy waking up on time and avoiding all of the drama recently seen through the bad perspective. The film really does focus on how 10 minutes can really make a difference....

The first idea we came up with uses a slightly developed mode of address, not too simple, but also not too developed or hard to read. It is intended to engage the target audience, and make it easy for them to read the article. The example contains a lot of one liners, making the article interesting for the audience to read, while slowly introducing them to the concept of the film.

IDEA TWO:

The film 'Ten Minutes' is a comedy, mixed in with social realsim. The plot follows a young man through two perspectives regarding the same event. One perspective shows the character waking up late, causing a catastrophic day, ending in him failing his final exam. The other shows the opposing perspective; the character manages to wake up on time, fortunately avoiding the recently seen events, and ultimately passing his exam. The film shows high qualty drama, and is extremely similar, in concept at least, to 'Run Lola Run'. The idea that ten minutes can change your life really hits home, and engages you in a unique way, causing you to imagine yourself in the characters scenario.

The second idea uses developed language and is targeted at a serious audience. An example of this is that the article assumes that its audience knows the film 'Run Lola Run', giving no background information on the film whatsoever, respecting the audiences intelligence whilst also engaging them in a professional manner. This idea would be targeted at people such as film students.

IDEA THREE:

The film '10 minutes' is an action filled blockbuster. We are shown the life of Sergy Nkulufa as he wakes up on the day of an important exam. However, we dont just see one side of the story, oh no, we see good AND bad. First we are shown Sergy unfortunately missing his alarm, and waking up ten minutes late, causing a chain of events, featuring an exciting mugging scene, that causes him to fail his exam. The other side is the good side!! We see Sergy waking up on time, luckily avoiding the events seen beforehand, resulting in him passing his important exam!! The film is exciting, action packed and absolutely hilarious, don't miss it!

This idea uses very simple language intended to engage a casual reader that may be just skimming through the magazine, not having the time or will to read a fully developed and detailed article. Exclamation marks are used for emphasis, along with capital letters. The film is summed up quite quickly, and the writer directly speaks to the reader.