How does semiotics work as part of film posters in terms of visual codes

The start trek poster caught my eye, like other film posters is the main image, within this image is three of the main actors of the film. The actors faces look serious showing the audience that film will be very gripping and serious. Hard low key blue lighting is used to create an atmosphere within the poster and it is also quite different compared to other posters an unsual choice yet very effective as it catched the eye.


This is done to show awarness of the actors but it also add more emphasis to the title as it is smaller. The title of the film stands out at the bottom aswell as the tagline directly underneath which is placed there for the audience to memorise in their heads. The billing at the bottom shows the release date of the film.

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This film poster is essentially the same and follows the conventions of a film poster, however, in this poster the tagline is at the top possibly indicating an important line from the film itself therefore putting at the top signifies its imprtance. The title of the film is in bold to catch the audience eyes the billing is directly underneath that again to show awareness to the audience on the release of the film. whilst the actors are printed in small at the bottom.