Purpose of film posters

Film posters are viewed by audiences in all locations. From a very early date, they have been usually found in all underground stations as it can then gain access to mass audiences. The number of people that travel to and from work and school on a daily bases mean that film posters of all genres are bound to be located to access all audiences of all ages. Moreover, these poster can also be found in newsaper, magazines, billboards and wherever it can gain viewers eyes. Therefore it is vital that the poster meets the purpose in order to attract the traget specific audience into wacthing the film.
Other than the need to meet the target specif audiences, the second main purpose in producing a fillm poster is to promote, as a form of advertising. This too is linked with the the main reason, to reach target specific audience. Using the correct positive information will indicate to the wide audience exactly what the film genre is and give an insight into the narrative of the film. This is essential, as wrong or misleading infomation may put foward the wrong message and gather the incorrect audience.




What film posters provide

From the film poster, audience should be informed about the genre of the film. The genre is evidentally important to portray as this will be a reason for why audiences would see a film. Therefore by indicating this in the poster would help bring this across. They should also be able to recieve infomation on the actors and directors involved in the film, the release date and the suitability of the film. These are all import to include in a film poster. For instance classification would identify to parents whether the film is suitable for their children to watch, whether it is too graphic or advanced. However this should also be evident by the visual elements that the poster emits. Including actors names may also intregue audience into watching their film. If the film inlcudes a well known actor then it is more likely to attract audiences.