The development of Film Posters

Since the growth of cinema, movie posters have been used to promote films and create buzz. Just as the style of cinema has evolved, the design style of these promotional posters has changed. Poster printing was also a hard thing to get over in the early 1900s, the prices for the promotion images were high and not always easily printed. However things have changed in today's modern due to the power of modern day technology.

The 1920s:

The 1920s was known for movie posters that employed fairly traditional type for the time and hand-drawn illustrations over stills that depicted scenes from the movie.

1930s

In the 1930s, we see a shift towards bolder typographic designs with a growing tendency towards illustrations focusing on main characters of the film, particularly faces, over depictions of scenes.

1940s

By the 1940s, we rarely see scene depictions anymore. Character illustrations are most prominent, and typographic treatments are a little more subdued after the experimentation of the 40s.

1950s

In the 1950s we start to see poster designers trying conceptual approaches, such as the Love in the Afternoon poster which is free of characters, emphasizing typography and subtle clues as to the movie content forming the type’s background.

1960s

60s posters don’t go as far as getting rid of illustrations altogether, but typography plays a more important role in the layouts. The illustrations move to a more peripheral role, adorning the type.

1970s

An example of the fast movement of trends in the design industry, the 70s sees photographs play a big role in posters for the first time, often taking up the bulk of the poster.

1980s

The 80s is where we start to see the movie poster in a form similar to what we’re used to seeing today. Large photographic backgrounds are more common than ever, but type and imagery are more balanced than we’ve seen in previous decades which favored one over the other.

1990s

Posters of the 90s are reasonably formulaic: we’ve got the photographic backgrounds, slogans, and billing blocks sitting quietly above or below the film title, usually near the bottom of the poster.

2000s

Through the 80s and 90s we see the evolution of movie posters slow down as designers hit on a series of winning layouts. In the 2000s we see  improvements to keep up with trends in typography and photography, but the layout often remains the same..

Despite the changes of film poster throughout the decades in terms of content layout and purpose, it is clear to see a strong link between the imagery, evidently the images have always played a huge role in terms of depicting the style/genre of a film, furthermore another important aspect of film posters throughout the numerous decades are the typography the varying types of fonts, sizes as well as colours of the poster typography can suggest a lot about a film.